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Looping motion backgrounds5/27/2023 ![]() Here, you can see that the white "Welecome Home" stands out against the video.Īs your video supports the overall messaging of your site, you want to make sure that there is ample copy or imagery on site that conveys this without relying too heavily on the video. For instance, design thought leader, Airbnb, utilizes video on its homepage. The purpose of the video is to add to the website's messaging, rather than detract from it, while still being distinct enough to be recognized. The video should contrast any existing elements on your site. You should only use a video if it can further emphasize the message portrayed by your content and copy. ![]() You've likely stumbled across websites where you've thought: what does that video have to do with product x? The answer is likely nothing, and the choice of video is a poor fit. While using a video looping background can enhance your website, there are a few considerations to keep in mind when choosing which video you will use. The statistics go on and on to hammer home one point - video works. Additionally, people's understanding of brand products increases by 74% when using a video. Mist Media found that, on average, users spend 88% more time on a website that has a video. This popularity can be seen across the web, as more sites employ full-screen video backgrounds on everything from the homepage to about us pages. The emergence of the tag in HTML5, Javascript techniques, and new developments within CSS has allowed website designers and developers to incorporate more video into the sites without major issues with rendering. ![]() Like these free stock video loops? To stay in the know about freebies like these, subscribe here now. ![]() In turn, the success of your website relies on its ability to effectively attract and engage prospective customers or users. It provides valuable information on your product or service, gathers vital contact information for lead generation with forms, and even generates revenue if you employ an e-commerce strategy. Your website is responsible for many aspects that are key to your businesses success. The implementation of the stock video loop technique has skyrocketed video backgrounds to the front of current trends. A current popular website development technique involves implementing the use of stock video loop backgrounds (particularly using stock videos) to capture the attention of site visitors. ![]()
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